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Today's women are fiercely independent. They do not mind spending few extra bucks to look beautiful and presentable all the time. There are a whole lot of products in the market for this purpose and women are spolit for choices when it comes to beauty products. The makeup segment of the beauty market is ever growing. Apart from the existing products, new products keep making their way into the market. Women buy these new products just to try and most of the time, don't even know what it does.