The Power of Simplicity,’Aum’ or the more common ‘Om’, at first sight, clearly does not make an impact as far as number of syllables or complexity is concerned. This simple sound, in fact encompasses all the sounds that exist in the Universe. Every word that exists is a diversified form of this simple and sacred syllable. On a deeper note, ‘AUM’ is considered to be a threefold division of time. ‘A’ refers to the waking state ,’U’ refers to the dream state and ‘M’ indicates the state of deep sleep. Beyond these three states, a 4th state of consciousness exists which defined as ‘Turiya’ or ‘the state of infinite consciousness’. Here we shall discuss the prime benefits of chanting the Omkara , in children and mothers (especially expecting mothers).